Dolby to launch its own cinema experience to compete with IMAX

While traditionally known as an audio company, Dolby has just announced its own large screen movie projection format to rival IMAX. Dubbed "Dolby Cinema," the movie-going experience will of course feature the company's sound technologies, but paired with "Dolby Vision" (not too creative with names, are they?), to show a HDR (high dynamic range) video with unmatched visuals. Dolby Vision …